By Bright Chikele:
WITH about 27 days before Zambians go to the polls to elect new constitutional holders, President Edgar Lungu has become the most popular politician on the world’s largest social media network -Facebook in Zambia.
According to Social bakers, a social media analytics and publishing company, President Edgar Lungu is the most popular politician in Zambia with 342,440 likes, ahead of Hakainde Hichilema whose page has 296,523 likes.
Both President Lungu and Hakainde Hichilema have embraced technology with each streaming their rallies live on facebook, thereby keeping people engaged and listen to their political messages.
It is clear that Facebook has become the place where Zambian politicians can reach out to citizens and have conversations in more than the 140-character limit allowed on Twitter. Engaging Facebook posts often make headlines in mainstream media and have long become more powerful and effective than traditional press releases.